Create a Vision for your Business
Having a vision for your business is optimal for guidance when it comes to marketing, developing products and services, and creating loyal and long-lasting relationships with loyal customers and followers. The more clear your company’s vision is, the easier it becomes to convey the messaging you have in mind for your target audience and demographics.
Consider What You Envision for Your Business in the Future
Consider what you see for the future of your business, even ten years from now. Do you want to hire an entire team of employees? How many locations does your business have ideally? Do you have a headquarters? Why do you need to expand (if you do)? Ask yourself a variety of questions that are relevant to how you envision your company in the future to get a better idea of where to begin when developing a vision to begin with now.
Step Back Five Years
After you have interrogated yourself regarding how you envision your own business in ten years (at its most successful possible point), take a step back five years. Ask yourself the same questions you answered when envisioning your company in ten years. When using five years, you may have more of an idea of the rate you plan to expand and how you should operate your company based on any current business model you have in place.
Consider Next Year
After you have worked through envisioning your company both five and ten years into the future (you can also add additional timeframes for additional insight), consider next year and where you see yourself. Do you see yourself expanding into a new storefront, warehouse, or even online? This will often vary depending on the type of business or brand you are launching and where you are likely to draw the most attention, leads, and revenue. How many orders do you see yourself fulfilling each day, week, and month?
Consider how many sales you want to generate within a year and the total revenue goal you have in mind (along with your net loss and net overall profit margins). The more specific you are able to get when considering the vision for your business for each year, the easier it is to create and execute a working plan that is most likely to lead to the best results and outcome.