Category: Business

Brand Growth Pitfalls to Avoid

Brand Growth Pitfalls to Avoid

A business’s brand is arguably its most valuable and important asset. Consisting of logos, slogans, catch phrases, taglines, colors, sounds and other elements, it plays a key role in a business’s success. By promoting...

Getting More Out of Small Talk

Getting More Out of Small Talk

Casual conversation, or chit-chat, as it is sometimes called, may seem insignificant, and more of a way to pass the time than to get things done. But even informal exchanges can help to build...

Rules to Follow for a Successful Business

Rules to Follow for a Successful Business

Succeeding in business is a process- every upcoming entrepreneur must get it right in every step of the process. Many people started small businesses and with time managed to develop empires out of them....

Back to Basics – What it Takes to Run a Business

Back to Basics – What it Takes to Run a Business

Running a business involves a greater level of difficulty than what most budding entrepreneurs anticipate. Whether it’s a traditional business, like a mom & pop shop or a coffee store, or a bleeding-edge tech...

Growth From Disagreement

Growth From Disagreement

There is a natural human tendency to avoid confrontation. It’s easier to communicate with people who agree with you than with those who challenge your viewpoints. However, there is a tremendous amount of growth...

Technology and Customer Service

Technology and Customer Service

“Things aren’t the way they were any more”, a lot of people feel this way about customer services these days. Their frustration is justified since technology is overtaking the customer care branch of several...

How Leadership Can Combat Employee Burnout

How Leadership Can Combat Employee Burnout

Employee burnout has become something of a catchphrase in the business world, but many people are not sure of the phrase’s precise definition. It is a state of emotional stress in which employees exhibit...